Creating RFM analysis definitions

RFM Analytics requires that two queries work together:

• Population query – Determines who will be analyzed
• Transaction query – Determines what will be analyzed (for example, date, quantity, amount)

Tips for creating RFM Analytics definitions

• You can copy and edit existing RFM definitions for efficiency.
• After you define the RFM analysis, you can run it repeatedly to create or update the list of segments generated.

Before you begin

Make sure the population query and transaction query are set up.

To create an analysis definition

1. From Marketing, select RFM Analytics.
2. From the New drop-down list, select RFM Definition.
3. Identify each RFM model with a unique name (duplicate names are allowed).
4. Determine whether ranges should be set automatically or manually:
   • When setting ranges automatically, enter a value greater than zero for at least one range.
   • When setting ranges manually, specify the Recency, Frequency, and Monetary ranges.

   The query is saved to the default RFM Process Engine folder unless specified otherwise.